Introduction
Shopify is one of the best online eCommerce platforms on which business can sell their products. But opening a Shopify store is not sufficient—you should have an efficient SEO strategy to be higher on search engines and attract organic traffic. That’s where a Shopify SEO agency is needed. Such an agency is professional in optimizing Shopify stores to generate visibility, boost conversions, and expand sales.
In this article, we will discuss what an SEO agency in Shopify does, why you need to hire them, and how to select a good agency for your business.
What Does Shopify SEO Agency Do?
A Shopify SEO agency deals with optimizing Shopify store search engine ranking using various optimization methods. Their core services usually are:
- Technical SEO Optimization
Optimizing the website speed and performance
Structural and navigation site optimization
Repairing crawl issues and broken links
Improving mobile-friendliness
- Keyword Research & Strategy
Finding high-intent, high-value keywords
Keyword and competitor gap analysis
Optimizing product pages, categories, and blog posts for relevant keywords
- On-Page SEO
Writing SEO-friendly product descriptions and meta tags
Improve image optimization (alt tags, compression, etc.)
Implementation of structured data markup for rich snippets
- Content Marketing & Blogging
Publishing good, informative blog content
High-keyword-concentration content driving organic traffic
Using content as a backlink and authority vehicle
- Link Building & Off-Page SEO
Getting high-authority links for increasing domain authority
Influencer and blogger relationship building
Getting the shop listed on authoritative directories and forums
- Conversion Rate Optimization (CRO)
Analyzing user behavior and optimizing user experience (UX)
Conducting A/B testing to enhance conversions
Optimizing call-to-action (CTA) buttons and checkout experiences
- Local SEO for Shopify Stores
Optimizing Google My Business listing (as applicable)
Gaining local citations and customer reviews
Using local keywords for geo-local searches
Advantages of Employing a Shopify SEO Agency
Specialized Knowledge & Expertise: Shopify SEO agencies possess specialized knowledge and expertise regarding optimizing Shopify stores.
Time and Effort Reduction: SEO involves constant effort; engaging an agency permits store owners to concentrate on other business sectors.
Improved ROI: Professional SEO strategies generate improved organic traffic, which results in enhanced conversion rates and sales.
Current with SEO Trends: The agencies are updated with algorithm changes and improved SEO strategies.
Complete Strategy: They give a start-to-end strategy, like technical SEO, content, and link building.
How to Select the Top Shopify SEO Agency
Check Their Portfolio & Case Studies
See their past achievements and stories.
Request case studies that provide traffic and ranking increases.
Assess Their SEO Strategy
Discover their keyword research, content, and technical SEO plan.
Ensure that they are practicing white-hat SEO methods.
Read Client Reviews & Testimonials
Check their reputation on sites such as Google, Trustpilot, or Clutch.
Look for client reviews on their result and communication.
Evaluate Their Communication & Transparency
A good agency offers consistent updates, reports, and clear communication.
Steer clear of agencies with excessive overpromising (e.g., “#1 in a week”).
Compare Pricing & Value
Seek out agencies that provide value-based SEO services, not low prices.
Make sure they align with your business objectives and budget.
Conclusion
Having a Shopify SEO agency can be a game-changer for the success of your eCommerce business. By search engine optimizing your store, they drive organic traffic, increase conversions, and increase revenue. When choosing an agency, consider their experience, strategy, transparency, and client reviews to make an informed decision.
If you’re looking for a reliable Shopify SEO agency, start your search today and invest in the growth of your online store!